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Live, Hope, Love

Putting a human face on HIV/AIDS

Roles
  • Lead Developer
Company/Client
  • Pulitzer Center for Crisis Reporting,
  • Bluecadet
Activities
  • Interaction Design,
  • Experience Design,
  • Content Strategy,
  • Development
Recognition
  • National Academy of Television Arts & Sciences: News & Documentary,
  • Webby Awards: People’s Voice,
  • Communication Arts: Interactive Annual,
  • HOW Magazine: Design Annual,
  • Adobe: Site of the Day,
  • Knight-Batten Awards for Innovations in Journalism: Honorable Mention,
  • SXSW Interactive: Finalist, Best in Show,
  • Webby Awards: Best Photography, Honorable Mention,
  • Webby Awards: Best Art Site, Honorable Mention
View⤴

The Emmy and Webby-winning website “Live Hope Love,” created by Bluecadet for the Pulitzer Center, memorializes poet Kwame Dawes’ journey to Jamaica, where he explored the experiences of individuals living with HIV/AIDS. The project used a blend of poetry, photography, video interviews, and music to create a deeply human and emotive online experience. The result was a space for people to engage with and understand the complex emotions and realities expressed in Dawes’ poetry.

Multimedia Integration

The website featured a synthesis of various media forms—vivid video interviews, extraordinary photographs, haunting music, and powerful poetry—all inspired by Dawes’ journey.

Design and Interactivity

Josh Goldblum and the design team, including visual designer Kim Quinn, crafted an interactive experience that respected and amplified the content. The design focused on allowing the poetry, images, and stories to speak for themselves without overwhelming the viewer.

Photography's Role

Josh Cogan’s photography played a critical role in amplifying the sentiment of the poems while maintaining focus on the poetry itself.
Incorporating the Author’s Voice

Incorporating the Author's Voice

The site featured recordings of Dawes reciting his poems, adding a personal and authentic dimension to the user experience.

Voices of the People

The production team returned to Jamaica to record the voices of individuals featured in Dawes’ poems, lending authenticity and depth to the narrative.

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