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Russ Lebo

UX IXD AIX DX

DOC 01 / Manifesto
Russell Lebo / Selected Works Archive2008-2026

Design for a more just, informed, and engaged human experience

I am an experience designer and creative technologist

I deliver UX strategy, interaction design, and information architecture for organizations across healthcare, civic tech, human rights, museums, cultural institutions, global brands, and education.

Equitable access to insight

The work that means the most to me is work that helps people to find answers in complex bodies of data.

USDA FSIS site with the library navigation drawer open, expanding Inspection into Import & Export and compliance subsections.
The library navigation pattern, 178 words — the alternative to the default, and it exposes the full section vocabulary in the expanded state: Science, Policy, Inspection, Import & Export, Importing Products, plus the recall alert. A second pattern exists because browsing a reference library is not the same task as arriving on a recall.

Make it invisible

People say the best interface is invisible. I disagree. An interface - whether it is visual, programmatic, or physical - can be an opportunity for beauty. What should be invisible is the business logic.

Hand-drawn sketch of a Lincoln Memorial panorama screen, with the seated statue highlighted in yellow as a clickable hotspot.
The hotspot map — where in each panorama a visitor could click. The mechanism that turns a 360° photograph into an interface, and the artifact that connects the panoramas to the reflections.

Work

  • Pulitzer Center for Crisis Reporting, Bluecadet

    A Human Face for the AIDS Epidemic

    The Emmy and Webby-winning website "Live Hope Love" used a blend of poetry, photography, video interviews, and music to create a deeply human and emotive online experience.

    Deliverables
    Development, Interaction Design
  • A set of paper-based representations of areas of content on a given page.

    USDA, Bixal

    Digital Transformation for Public Health

    The project for USDA aimed to revamp the digital presence for the agency's food safety and inspection service, crucial for safeguarding public health by protecting the food supply. This involved creating a user-friendly and informative website to build public trust and aid policy formulation.

    Deliverables
    Agile Design, Card Sorting, Content Strategy, Information Architecture, Research Planning, Service Design, Stakeholder Interviews, Usability Testing
  • Columbia Sportswear, Transistor Studios

    Beautiful People Doing Stupid Things

    As part of the largest and most integrated global marketing campaign in Columbia's history, the Omni-Heat design emphasized cinematic seamlessness as users navigated through product shots and videos of incredibly attractive people engaging in humorous, exaggerated activities.

    Deliverables
    Bilingual Content Strategy, Development, Wireframing
  • careplex-07.png

    IBM Interactive

    A Trusted Advisor for Doctors and Caregivers

    IBM's CarePlex was an innovative healthcare platform utilizing Watson’s artificial intelligence to enhance the medical care process for clinicians, patients, and caregivers. The project, a collaboration between IBM and Boston Children’s Hospital, aimed to integrate cognitive computing into healthcare to provide dynamic medical records and personalized care recommendations.

    Deliverables
    Information Visualization, Interaction Design, Product Design
  • IBM Interactive

    Smart Decisions, Smart Cities

    CityForward was an innovative web platform developed by IBM as part of its Smarter Planet Initiative. Designed to serve city officials, researchers, academics, and engaged citizens, CityForward offered a comprehensive view of urban life across 250 major cities globally. The platform aimed to facilitate data-driven decision-making and foster a deeper understanding of urban trends.

    Deliverables
    Development, Graphic Design, Interaction Design
  • ICA Boston, Bluecadet

    A Museum that Talks with its Visitors

    Bluecadet and the Institute of Contemporary Art (ICA) Boston took an innovative approach to enhance visitor engagement and accessibility to the museum’s art collections through interactive kiosks. The project sought to transform the museum experience by integrating technology into the gallery-education space, enabling rich dialogues between the museum, its artists, and its visitors.

    Deliverables
    Development, Interaction Design

Organizations

  • ABN Amro
  • Bixal
  • Bluecadet
  • California Milk Processor Board
  • Children’s Hospital Boston
  • Chubb
  • Coca Cola
  • Columbia Sportswear
  • CUNA
  • DEA
  • Enquos
  • Faberge
  • Getty Center
  • Greater Philadelphia Tourism and Marketing Corporation
  • GSA
  • Harvard University
  • HBO
  • Hill Holliday
  • Howard+Revis
  • IBM Interactive
  • ICA Boston
  • James Zabiela
  • LL Bean
  • Lucian Perkins
  • MICA
  • Museum of the American Revolution
  • National Museum of Wildlife Art
  • National Park Service
  • Norwegian Cruise Line
  • Office of Evaluation Sciences
  • Philadelphia Mural Arts Program
  • Publix Supermarkets
  • Pulitzer Center for Crisis Reporting
  • QVC
  • Seven Bridges
  • Small Business Administration
  • Sotheby’s
  • The Medici Archive
  • Tiffany & Co.
  • Transistor Studios
  • TTS
  • USAID
  • USDA
  • White House Communications
  • Wimbledon Championships
  • Yahoo

Recognition

Awards, Fellowship, and Distinctions

Selected honors received for work in design, technology & public impact

  • MITx

    • Innovation Award
    • Visionary
  • National Academy of Television Arts & Sciences

    • Emmy
  • Knight Foundation

    • Award for Innovations in Journalism
  • South by Southwest (SXSW)

    • Best Music Site
    • Best in Show
  • HOW Magazine

    • Design Annual Feature
  • Webby Awards

    • Best Art Site
    • Best Art Site
    • Best Photography
    • Corporate Social Responsibility
    • Cultural Institutions
    • People's Voice
  • Amazon Web Services

    • Big Data & High Performance Computing (Finalist)
    • Life Sciences
  • ADDY Logo

    American Advertising Awards

    • Silver Addy
  • Adobe

    • Site of the Day
  • Bio-IT World Conference & Expo

    • Best in Show
  • American Alliance of Museums

    • Muse Silver
  • Awwwards

    • Awwward
  • Dope Awards

    • Site of the Day
  • Communication Arts

    • Interactive Annual
    • WebPick of the Day
    • WebPick of the Week
  • Harvard Innovation Lab

    • Judge
  • Harvard University

    • Resident Design Tutor
  • MICA

    • Lecturer, Masters Program
  • Stanford Law School Human Rights Clinic

    • Law Fellow