Advertising & Identity

I have contributed to advertising projects by designing engaging and interactive digital platforms that enhance brand visibility and customer engagement. Notable projects include the My Coke Rewards program, where I helped create a sophisticated loyalty platform that boosted customer interaction and sales through gamified experiences and targeted promotions. Additionally, I worked on the "Raise a Mootopian" Facebook app campaign, which used interactive game mechanics to effectively communicate the health benefits of milk and enhance consumer engagement with the brand. I also developed the Brandfeed dashboard for Hill Holliday, providing real-time tracking and analytics for social media campaigns to optimize advertising spend and strategy.