Work Advertising & Identity Projects Sotheby’s Roles Rich Internet Application Developer, Experience Designer Company/Client Sotheby’s, IBM Interactive We completely rebranded and re-architected the site’s navigation, integrating rich media interactivity and high-resolution imagery to emphasize the magnificence of the properties showcased. Enhanced Search Functionality: Content was re-mapped to implement Endeca guided search functionality, allowing users to narrow and refine search parameters while remembering their buying criteria for a personalized experience. Streamlined Content Management: The content management system was re-architected, enabling international offices to easily update their content and listings, ensuring consistency and ease of use across global operations.