Advertising

Connecting Businesses to Insights

Articulating the benefits of partnering with Yahoo for enhanced brand visibility and engagement through data-driven insights.

Case-study page — Dodge Ram — "The Dodge Ram Challenge. Chrysler and Yahoo! worked together as a well-oiled machine to launch a new Dodge Ram." Under the SCIENCE + ART + SCALE lockup. The three case studies are consistent across every comp: Quaker Oats ("Go Humans Go — to the Web"), Butterfinger ("Connect With Your Butterfinger", Nestlé, a comedy video network) and Dodge Ram ("The Dodge Ram Challenge", Chrysler). Nine animated data visualisations across the three.

Clients/Partners: Yahoo, Transistor Studios
Roles: Rich Internet Application Developer
Industry: Advertising
Deliverables: Analytics , Development , Release Planning , Wireframing

Overview

01 / Problem: Yahoo! wanted an interim Flash module for its advertising site's hero slot, using three client campaigns to show it could prove results with data. Goodby was the agency and Transistor Studios the producer, with a 970×250 canvas and two weeks.
02 / Design Challenge: Russ was the Flash developer. He sized the build before the schedule existed, built the module and implemented its analytics tracking.
03 / Approach: Working with the client on site, he built nine animated data visualizations into a banner that expanded to 970×500. Three had no numbers behind them and had to suggest growth through illustration alone.
04 / Outcome: Final comps went to the client on 11 June 2010, and Yahoo took over launch and hosting, so any tracking data stayed on its side. The campaign figures inside the module are Yahoo's, not this project's.