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USAID & Building Resiliency World-Wide

Bixal enhanced USAID's ResilienceLinks platform, improving global crisis response and coordination through user-friendly design and strategic long-term planning, addressing challenges like climate change, conflict, and pandemics.

Roles
  • Design Manager, Federal Projects,
  • Experience Design Lead,
  • Senior UX Designer
Company/Client
  • USAID,
  • Bixal
Activities
  • Experience Design,
  • Knowledge Management,
  • Information Architecture
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ResilienceLinks exemplifies how targeted enhancements to a digital platform can significantly improve its utility and effectiveness in addressing complex global challenges. Through a combination of quick wins and strategic long-term planning, Bixal helped USAID enhance the ResilienceLinks platform, fostering better global collaboration and support for communities facing crises.

The Challenge

USAID recognized the need to enhance coordination across different types of assistance to better serve local communities and address the exclusion of vulnerable groups.

The Solution

Bixal worked in collaboration with USAID to enhance the ResilienceLinks platform, aimed at improving global crisis response through better coordination of assistance and information dissemination. The project addressed the challenge of effectively sharing knowledge and resources in the face of crises like climate change, conflict, and pandemics, which exacerbate poverty, inequality, and instability.
By addressing immediate usability concerns and laying the groundwork for more substantive improvements in information architecture and content strategy, Bixal helped USAID move towards a more integrated and effective platform.

Prioritizing work

The process began by addressing client suggestions, organized into categories of usability, information architecture (IA), and content strategy. Each suggestion was scored based on audience specificity and complexity to determine the implementation strategy in a human-centered, Agile framework.

Happy Clients

The strategy involved prioritizing quick wins within one to three sprints based on the client’s suggestions, ranging from usability tweaks to major updates in the site’s information architecture and content. This approach aimed to demonstrate measurable value rapidly.

Content Strategy Refinement

Content strategy improvements were predicated on understanding the information needs of ResilienceLinks’ users. This phase included audience research to inform the design and implementation of content updates, expected to span two sprints.

Long-Term Vision

The internal roadmap developed for the team looked beyond immediate improvements to identify opportunities for lasting impact on ResilienceLinks’ value as a resource, ensuring the platform could continue to evolve in response to the needs of its global user base.

Usability Brings Quick Wins

The usability enhancements focused on straightforward design changes that could be implemented quickly, potentially within a single sprint, to improve the site’s ease of use.

Information Architecture and Cross-Functional Teams

The IA updates required a deeper dive into the domain and audience mental models to make the site’s information more findable and discoverable. This involved cross-disciplinary collaboration among UX, visual design, and content strategy teams, necessitating multiple sprints.

Navigating Challenges

The project faced several challenges, including the broad scope of USAID’s domain, a lack of client familiarity with design principles, and restricted access to target audiences. These challenges underscored the need for a carefully considered approach to platform enhancement.

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