The Greater Philadelphia Tourism and Marketing Corporation, now known as Visit Philadelphia, is the official tourism marketing agency for the Greater Philadelphia region. Dedicated to promoting Philadelphia as a premier travel destination, Visit Philadelphia creates dynamic marketing campaigns that highlight the city’s rich history, vibrant culture, and diverse attractions.
Dynamic Marketing Campaigns
Visit Philadelphia is renowned for its innovative and engaging marketing campaigns. From the iconic “With Love, Philadelphia XOXO®” campaign to the “Philly’s More Fun When You Sleep Over®” initiative, these campaigns creatively showcase the city’s unique charm and attract visitors from around the world.
Celebrating History and Culture
Philadelphia is a city steeped in history, being the birthplace of American independence. Visit Philadelphia highlights the city’s historical landmarks such as Independence Hall, the Liberty Bell, and the Philadelphia Museum of Art, while also promoting its thriving arts scene, including world-class theaters, galleries, and music venues.
Culinary Excellence
Philadelphia is a culinary destination with a diverse and dynamic food scene. Visit Philadelphia promotes the city’s renowned restaurants, food festivals, and local delicacies, including the famous Philly cheesesteak, drawing food enthusiasts to explore its culinary offerings.
Outdoor and Family-Friendly Activities
Visit Philadelphia emphasizes the city’s family-friendly attractions and outdoor activities. From exploring Fairmount Park and the Philadelphia Zoo to enjoying waterfront activities along the Delaware River, the agency highlights the many opportunities for families and outdoor enthusiasts to enjoy the city.
Inclusive and Diverse Promotion
Philadelphia is a city of neighborhoods, each with its own unique character and cultural heritage. Visit Philadelphia’s marketing efforts celebrate the diversity and inclusivity of these neighborhoods, showcasing the city’s rich tapestry of communities and events that reflect its multicultural identity.
Digital and Social Media Engagement
Visit Philadelphia effectively utilizes digital platforms and social media to engage with potential visitors. Their website and social media channels provide comprehensive information on attractions, events, dining, and accommodations, making it easy for travelers to plan their visit.
What Makes Visit Philadelphia Stand Out?
Innovative Marketing
Visit Philadelphia’s creative and memorable marketing campaigns effectively capture the city’s spirit and attract a wide audience.
Rich Historical Promotion
By highlighting Philadelphia’s historical significance and cultural offerings, the agency fosters a deep appreciation for the city’s heritage and vibrant present.
Culinary Diversity
The promotion of Philadelphia’s diverse food scene appeals to food lovers and enhances the city’s reputation as a culinary destination.
Family and Outdoor Focus
Emphasizing family-friendly and outdoor activities, Visit Philadelphia ensures there is something for everyone to enjoy in the city.
Celebration of Diversity
The agency’s commitment to inclusivity and diversity showcases the city’s unique neighborhoods and cultural events, appealing to a broad spectrum of visitors.
Engaging Digital Presence
Visit Philadelphia’s effective use of digital and social media platforms provides accessible and engaging resources for travelers, enhancing their overall experience.
