Civic Tech
USAID & Building Resiliency World-Wide
ResilienceLinks exemplifies how targeted enhancements to a digital platform can significantly improve its utility and effectiveness in addressing complex global challenges. Through a combination of quick wins and strategic long-term planning, Bixal helped USAID enhance the ResilienceLinks platform, fostering better global collaboration and support for communities facing crises.

Overview
- 01 / Problem
- ResilienceLinks is USAID's knowledge platform for practitioners helping communities withstand crisis. The site didn't say what it was for, its top search term was "amazon," and "resilience" meant something different to each audience.
- 02 / Design Challenge
- Through Bixal, Russ was to evaluate the site and build a roadmap for the team, without access to the site's users.
- 03 / Approach
- He scored the client's thirteen-item wish list on audience specificity and complexity, turning it into a sequenced roadmap. With no users to talk to, he built personas from job postings and public bios and audited heuristics, content, analytics and search.
- 04 / Outcome
- An audit, a roadmap and V1 comps, checked with a tree test and eight visual-preference sessions. Nothing shows what shipped, and the case study's "Happy Clients" section has no support.