- Fig 01 / Content Strategy
Decision: Publish archival finds as short, often funny stories with full citations
Result: A three-million-letter archive became readable for people outside the field
Museums & Memorials
After the demise of the Medici in 1743, their archive of over three million letters remained much as they left it, without catalogs or indexes. These letters allow us to “hear” privileged discussions between artists, princes, courtiers, and advisors, revealing the culture and politics of the Renaissance through the thoughts of the Medici Grand Dukes, who dominated Europe from 1537 to 1743.

Result: A three-million-letter archive became readable for people outside the field
Result: Scholars reached the records in one step
Result: English readers got access without losing the original text