- Fig 01 / Interaction Design
Decision: Offer two ways through the same content: a stroll and a treasure map
Result: Leisurely and busy visitors both reached every offer
Product & Platform
Building Design Systems Before Design Systems Were a Thing
The Coca-Cola Company sought a solution to empower local markets and design agencies with the flexibility to tailor and localize the brand, while efficiently managing and maintaining multiple websites globally.
Process + Evidence Plates
- Fig 02 / Game Design
Decision: Pair every hidden hotspot with a visual clue in the scene
Result: Discovery felt rewarding rather than random
- Fig 03 / Game Design
Decision: Tie a daily find-it game to the loyalty currency
Result: Members had a reason to come back each day
- Fig 04 / Content Strategy
Decision: Design legal copy into the interface from the first review
Result: Compliance shipped with the experience instead of being bolted on
- Fig 05 / Bilingual Content Strategy
Decision: Hold every consumer-facing string as paired English and Spanish data
Result: Spanish speakers got the full experience, and copy changed without a Flash rebuild